About SkillOrbit360

SkillOrbit360 is a leading global job board headquartered in Canada with a Hyderabad office, empowering professionals and organizations with innovative job-matching solutions. Our mission is to provide smarter, candidate-centric, and technology-driven hiring experiences. Our core values are integrity, innovation, empowerment, diversity, candidate-centricity, and collaboration.

Role Overview

We are hiring a Senior Digital Marketing Specialist / Manager to lead SkillOrbit360’s marketing strategy, drive growth, and optimize campaigns across multiple channels. This role requires strategic vision, data-driven decision-making, and leadership capabilities to guide junior and intermediate team members.

Key Responsibilities

• Develop and implement end-to-end digital marketing strategies to increase brand visibility, user acquisition, and engagement.

• Lead SEO, SEM, social media, content marketing, email marketing, and paid campaigns.

• Monitor campaign performance, ROI, and analytics to guide strategic decisions.

• Oversee content creation and ensure consistent brand messaging across channels.

• Mentor and guide junior and intermediate marketing team members.

• Collaborate with product, sales, and design teams to align marketing initiatives with business goals.

• Manage marketing budgets and ensure cost-effective campaigns.

• Identify innovative marketing trends and opportunities for growth.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.

• 5+ years of experience in digital marketing with proven success in strategy, campaigns, and ROI.

• Expertise in SEO, SEM, Google Ads, Google Analytics, social media management, and email marketing.

• Strong leadership, project management, and analytical skills.

• Excellent communication, mentoring, and team collaboration skills.

Preferred:

• Experience in job boards, recruitment tech, or online platform marketing.

• Advanced knowledge of marketing automation, analytics, and campaign optimization.

• Strong creative and strategic thinking abilities.

What We Offer

• Competitive salary and performance-based incentives.

• Strategic leadership role with ownership of marketing initiatives.

• Exposure to a global job board platform and multiple digital marketing channels.

• Opportunities for professional growth, skill development, and mentorship.

• Innovative, collaborative, and dynamic work culture.